Cliff Layton

Founder and CEO

Mr. Layton has worked in the nutraceutical community for more than 35 years, primarily as a consultant to business start-ups, management teams, and IPO’s. His expertise in understanding the unique challenges facing manufacturing and distribution in this space gives Mr. Layton specialized insight into identifying the optimal and most productive solutions. He is best known by his peers as being part of the team that brought the first “Super Juice” to America in 1995 reaching sales of over $50 Million per month in 78 countries within 4 years. Mr. Layton was also the co-founder of Natures Balance, one of the first proven and successful lines of nutraceutical solutions sold on a broad scale over the internet. As the Founder of Life Factor Research, he has assembled an outstanding team and network of highly skilled individuals unmatched in the natural medicine space.

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